For our final issue of 2013, INSIGHT North America has put together a round-up of the hot topics that are driving growth (and decline) in North America’s OTC market, including dedicated sections on Rx-to-OTC switch, personalised health, delivery format innovation, the impact of scientific studies on supplements and mHealth. Readers will also enjoy a review of A+P spending in the US market in 2013 and expert commentary on the latest regulatory changes in Canada.
We’re also excited to announce that all INSIGHT subscribers will be able to enjoy an improved search function from 2014 onwards. An updated design and better integration with the Nicholas Hall & Company website will make it easier to search through the INSIGHT archive for the brands, marketers and topics of specific interest to you. We hope that you enjoy this upgrade to your service and send you very best wishes for the holiday period.
Find out more about INSIGHT by visiting our website.