The start of a new year is the ideal time to reflect on events of the previous 12 months and consider what might happen in the year ahead. INSIGHT Asia-Pacific has done just that in the just-published January edition by asking industry experts to share their views on the major trends & developments and their likely impacts in core regional OTC markets.
A key theme in Australia, China and Japan is that pharmacies must increase their Point-of-Care services and non-medicine product offerings in order to counteract the negative impact of tougher trading environments caused by rival channels (e.g. the internet, community healthcare clinics and discount stores) and rising store management costs.
In India and S Korea, the feeling is that stringent pricing policies affecting Rx medicines will encourage marketers to turn their attention to consumer healthcare products.
INSIGHT Asia-Pacific will keep you up-to-date with all these issues and more throughout the year. To find out more please visit our website.