OTCs in Action Episode 39: OTC launches modest but meaningful in Denver

OTCinActionheaderOTCs are in Action this week in the beautiful city of Denver, Colorado, where the National Association of Drug Stores is convening its Total Store Expo. Sunday morning, NACDS Chairman of the Board, Randy Edeker, chairman, CEO and president of the Hy-Vee pharmacy chain, told the story of how he always researches his illnesses and how to treat them, so when he went to the doctor, she joked, “Why do you come here?” He replied, “I can’t write a prescription”.

Products to help consumers take charge of their health are everywhere at this trade show. National Pharma’s Naramin (diphenhydramine) in pre-filled single-dose “whistle” dispensers; TempTraq (Blue Spark Technologies), a single-use, wireless, wearable thermometer patch for kids; and Go Drive with Energy! (Fusion Biotech) dietary supplement specifically formulated for drowsy drivers, are among the many new products promoted.

NEW_GoDrive-20ctThese products are not exactly the game-changers industry might expect from an Rx-to-OTC switch, for example. However, they are true OTCs in the sense that they solve real problems with practical applications for self-treatment. Naramin allergy treatments are fun and portable for on-the-go families; TempTraq makes temperature monitoring easier for parents, and Go Drive with Energy! targets tired drivers with a unique product. Maybe they will have a Go Write with Energy! launch next year for journalists worn out from hours of walking the show floor.

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