It’s an election year in the US, and there’s no end of conversation about the controversial candidates, and the Red states (more Republican voters) and Blue states (Democrat); but which are the Pink and Green states? Well, parents and caregivers in the Pink are actually feeling blue (or seeing red) because these states have high populations of treatment-resistant lice, otherwise known as Super Lice. Across the country, Super Lice are causing school nurses, teachers, parents and caregivers to tear their hair out with frustration as nasty nits keep reappearing in spite of treatment, with one classroom infestation familiar to this writer clinging on for two months this winter.
Image credit: Kyong Yoon, Ph.D.
This week OTCs are in Action in Tarrytown, New York, where Prestige Brands is attacking Super Lice with new non-toxic, pesticide-free Nix Ultra. “Years of exposure to treatment have given rise to head lice with genetic mutations that make lice resistant to standard OTC medications,” says Dr Tanya Remer Altmann.”
“The Nix Ultra 2-in-1 system is effective against super lice. The combination of mineral oil and dimethicone provides optimal coating and coverage of both lice and hair, creating a slippery surface so lice and eggs, even those difficult to kill Super Lice, can be more easily removed by the Nix professional comb.”
This is OTC research & development at its best – providing a solution for people with a health-related problem with an easily accessible and affordable product.