Our special correspondent Holly Parmenter reports back on Day 1 proceedings at Nicholas Hall & Company’s 2nd Latin America conference in Miami, Florida.
With the theme of From Recession to Recovery: Analysing Latin America’s Return to Growth, the conference opened with Nicholas Hall’s update and annual report. The annual report discussed the recent OTC successes, and the changes and challenges impacting consumer health. Nicholas Hall focused on fast-growing categories such as the success of intranasal allergy sprays, OTC contraceptives and the implication of switch for erectile dysfunction treatments.
Key speakers of the day were Alonso Botero of Tecnoquimicas, who shared his views on the Colombian OTC market, explaining its monumental growth and how it has become the fifth fastest-growing country of the century.
Former General Manager of GSK Consumer Healthcare Brazil, Simone Torres Soares, gave a presentation on digital opportunities within OTC brand marketing and discussed how digital can impact our business model and change the OTC industry.
Ed Rowland, Founder and Managing Partner of Rowland Global LLC, covered the upside of devaluation and growth in Mexico stating that e-commerce is coming with a force, looking to drive growth in Mexico through social media in a 3-5 year timeframe.
Abbott Nutrition General Manager, Carlos Andrade, gave some perspective on the current economic crisis in Brazil, while also stating the country’s resilience.
Thorsten Umland, VP and Head, Business Development & Licensing Consumer Health, Bayer, concluded the presentations with a Global OTC M&A Landscape.
We will be bringing you a fuller, more in-depth report on proceedings in next week’s blog.