Last month, Merck KGaA rolled out Bion 3 Senior in Chile. The product – which contains vitamins B, C + D plus minerals, probiotics and ginseng – is a blend specifically tailored to the needs of people aged over 50 years.
The product has previously been advertised on TV using the slogan, “¡Activa tu vitalidad!” (Activate your vitality!), and has also featured in advertorials explaining how the body’s immune function tends to weaken with age.
The latest ad, which came out earlier this month, features a man restoring a motorbike for his mother, who had to give up doing so herself once her son was born. The ad then says “Los soñadores nunca envejecen. Encuentra tu fuerza interior en bion3.cl/senior”, which translates to, “Dreamers never age. Find your inner strength at bion3.cl/senior”. Followed by “Siempre hay tiempo para tus sueños“, meaning “There’s always time for your dreams”.
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