APAC E-Conference 2021 Awards

Commenting on our recent APAC e-Conference 2021, Nicholas Hall said: “This was a highly successful conference, with over 100 participants, but I can genuinely say that I hope it’s our last of this kind as I can’t wait to get back to face-to-face meetings next year in Athens, New Jersey and Singapore.”

  • The Nicholas Hall APAC Marketing Award 2021 was decided by delegates and The Winner was GSK’s “Panadol Take Care” campaign, which resulted in “record-breaking” market share and consumption growth. The campaign comprised two key elements: education on post-vaccination pain & fever and the role of Panadol in providing suitable and efficacious care for these symptoms. In addition to TV, promotion included traditional media channels; partnerships with Pandamart, Uber and Grab offering 30-60 minute delivery services for post-vaccination symptom management; social media activity; an online expert care portal; strong in-store visibility; a Take Care Chatbot; and out-of-home ads close to vaccination centres. 
  • 2nd place: Redoxon (Bayer) The “Ces Before Cus” campaign was implemented in Indonesia to help the vitamin fight back against increased competition during the pandemic and help consumers “be new normal ready” by boosting immunity and giving them more confidence when carrying out daily activities in the Covid era. “Ces” is the noise that Redoxon makes when dissolving in water and “cus” is Indonesian slang for “Let’s go!”
  • 3rd place: Eye-Mo (Combiphar) Following a return to the Singaporean market in 2017, it was noted that Millennials did not have a strong connection with the brand. Combiphar turned this around with the growth-driving “I See What I Want” campaign, fronted by teen singer Aden Tan, which aimed to empower the younger generation by helping them rebound from negativities and see “the brighter side of life”.

Review the full proceedings from our APAC e-Conference 2021 conference by purchasing a copy of the event recording. For more details, please contact elizabeth.bernos@NicholasHall.com.

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