Bayer’s Science-Led Self-Care: Principles for Best Practice sets out five key principles that should underpin all self-care products improving health & wellness. The paper is intended to spark a conversation within the industry and stakeholders around the need to promote science-led self-care for the benefit of consumers. In the wake of the pandemic and the rise of accessible, digital information, consumers are becoming increasingly interested in maintaining and managing their own health. Enabling this shift means they will need to trust that the choices they make are the best.
Bayer’s five Principles of Science-Led Self-Care are the:
- Science of the Human: Self-care products rooted in a thorough understanding of human biology, medical insights & unmet needs
- Science of Regulation: Independent regulation to ensure safety & efficacy through transparent communication, accurate labelling and supported claims
- Science of Collaboration: Carefully judged collaborations focused on win-win outcomes can help improve access to self-care, making products available more widely and empowering more consumers to take charge of their health
- Science of Discovery: Self-care products that have been rigorously researched, founded on scientific principles & developed with a deep understanding of consumers’ unmet needs
- Science of the Consumer-Product Experience: A seamless experience beginning with the initial search for information, continuing through to the physical interaction with the product itself that helps better use self-care products
Comment from Bayer CH Chief Scientific Officer, David Evendon-Challis: For many companies like Bayer engaging in science-led self-care, these principles will already be a part of their process. These are what set science-led self-care products apart. We look forward to kicking off a robust discussion with industry peers, health and medical professionals, policy makers and consumers about how these principles can continue to evolve to contribute to better health for all.
Sharpen your skills and develop your understanding of Self-Care at the forthcoming CHC Training Academy workshop in Bucharest on 26 October. This will be followed by a free 1-day conference, hosted by RASCI, focusing on Health Literacy, opened with a keynote speech from Nicholas Hall. To register, or for more information on group booking rates, please contact elizabeth.bernos@NicholasHall.com.
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