Nicholas Hall’s Latin American conference: Day 1

Our special correspondent Holly Parmenter reports back on Day 1 proceedings at Nicholas Hall & Company’s 2nd Latin America conference in Miami, Florida.

With the theme of From Recession to Recovery: Analysing Latin America’s Return to Growth, the conference opened with Nicholas Hall’s update and annual report. The annual report discussed the recent OTC successes, and the changes and challenges impacting consumer health. Nicholas Hall focused on fast-growing categories such as the success of intranasal allergy sprays, OTC contraceptives and the implication of switch for erectile dysfunction treatments.

Nicholas Hall Miami

Key speakers of the day were Alonso Botero of Tecnoquimicas, who shared his views on the Colombian OTC market, explaining its monumental growth and how it has become the fifth fastest-growing country of the century.

Former General Manager of GSK Consumer Healthcare Brazil, Simone Torres Soares, gave a presentation on digital opportunities within OTC brand marketing and discussed how digital can impact our business model and change the OTC industry.

Ed Rowland, Founder and Managing Partner of Rowland Global LLC, covered the upside of devaluation and growth in Mexico stating that e-commerce is coming with a force, looking to drive growth in Mexico through social media in a 3-5 year timeframe.

Abbott Nutrition General Manager, Carlos Andrade, gave some perspective on the current economic crisis in Brazil, while also stating the country’s resilience.

Thorsten Umland, VP and Head, Business Development & Licensing Consumer Health, Bayer, concluded the presentations with a Global OTC M&A Landscape.

We will be bringing you a fuller, more in-depth report on proceedings in next week’s blog.

OTCs in Action Episode 49: Cholesterol targeted in Brazil; Fatigue fought in Italy

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OTCs in Action in Brazil and Italy help consumers fight high cholesterol and low energy with dietary supplements. Abbott’s phytosterol-based Duplostat lowers cholesterol when taken twice daily, coupled with the adoption of a healthy lifestyle. The 800mg softgel capsules help reduce the absorption of LDL-cholesterol from the third week, according to Abbott.

Additionally, when used in conjunction with statins, the efficacy in cholesterol reduction is the equivalent of doubling the statin dosage without any adverse affects. Research undertaken by the Ministry of Health (quoted by Abbott) indicates that around 35% of Brazilians aged 65 years or over are affected by high cholesterol.

For more new products from Latin America, click below:

Nicholas Hall’s OTC INSIGHT LATIN AMERICA, OCTOBER 2015

In Italy, Nestlé Health Science has served up Meritene Vitachoco, Swiss chocolate squares with 12 vitamins (including A, B6 and B12) and five minerals (including zinc and iron). The product is positioned to revitalise adults and older consumers in times of fatigue and stress, especially those with insufficient dietary intake.

For more new products from Europe, click below:

Nicholas Hall’s OTC INSIGHT EUROPE, OCTOBER 2015