Nicholas Hall’s Latin American conference: Day 2

On day 2 of Nicholas Hall’s 2nd Annual Latin American OTC Conference we saw our latest new venture, the OTC Training Academy, get to work with our speakers and delegates.

Our Brazilian correspondent, Sergio Santos, gave an informative introduction to attendees, who then took part in an intense brainstorming session and shared their industry knowledge to create a marketing scheme for a fictitious OTC product.

As well as being an enjoyable session, the project overall delivered some great ideas fuelled by OTC marketing expertise at its best.

Latin Academy

The conference went back into full swing shortly after the workshop seeing another array of speakers. Key speakers of the day were:

  • Joe McGovern from everythingHEALTH who gave a presentation on switch updates relating to the OTC market in Latin America
  • Followed by Jose Antonio Valdez, who spoke about PGT, a healthcare company merger between P&G and Teva
  • Stephen Schulte of Nature’s Way spoke about entering international VMS markets. We were also offered a tester of the company’s latest product, a sweet-like vitamin, which is available in numerous flavours
  • Rui da Silva, founder of Expatbiotics, was the last speaker of the conference giving us a vision of the future, discussing Skin Care in 2020 and its role in the Latin consumer trade and industry.

Nicholas Hall closed the conference, mentioning the focus of digital within our OTC market and how it was incorporated into many of the presentations. Overall, the conference gave an excellent insight into the Latin American OTC market and its current position and future outlook.

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OTCs in Action Episode 48: Will increased Chinese OTC demand boost sales in Japan?

OTCinActionheaderThis week, OTCs are in Action in China, where the termination of the one-child limit will slightly increase demand for children’s OTCs. However, this will not only impact the Chinese OTC market, but neighbouring countries as well. Many younger, affluent Chinese consumers prefer fast-acting Western medicines to locally-manufactured OTCs and Traditional Chinese Medicine, but the lengthy, complex and expensive registration process deters many companies from entering the market.

Because of this, many Chinese tourists are buying OTCs in Japan, Hong Kong and other countries, according to the October issue of Nicholas Hall’s OTC INSIGHT Asia-Pacific. Neighbouring countries are welcoming these consumers with a variety of incentives:

Japan’s National Tourism Organisation reported that relaxed regulations for travel, depreciation of the yen and the MERS outbreak in South Korea were among the factors increasing the number of Chinese visitors to the country by 134% in the year to May 2015.

This increase in travel, coupled with last October’s consumption tax exemption for foreign visitors buying OTC medicines, has led several drugstore chains to adapt their stores in tourist hotspot areas to attract overseas consumers. In particular, leading chain Matsumotokiyoshi announced in late 2014 that it was planning to open 20 duty-free drugstores aimed at foreign shoppers, with all expected to be operational by March 2016.

Additionally, industry sources estimate that purchases by consumers from China account for 50-70% of OTC sales in Hong Kong. Planograms in chain drugstores appeal to them — large SKUs of infant milk powder and other products are shelved in high profile areas.

To see samples from OTC INSIGHT Asia-Pacific, click here.

With nearly 1.4bn residents, China is the world’s most populous country, albeit with a scarcity of children. To learn more about this emerging market, join us in Shanghai as Lynn Xu – Senior VP, Greater China Practice Leader at Nielsen, Jeff Crowther, Executive Director at US-China Health Products Association, and the Nicholas Hall team host the OTC Action Workshop. Click the link for more details: OTC Action Workshop Shanghai

Cure the January Blues with Nicholas Hall’s Events

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In the events team, we haven’t had time to think about the January blues; the awful weather or that payday seems to be further away than normal! I guess your wondering why? Well… I’m pleased to say it’s all down the constant flow of bookings to our OTC Conference & Action Workshop! With the host of guest speakers that will be presenting on innovation within the Consumer Healthcare, making this event a must attend. For more information on the guest speakers and their topics please see our brochure. There are still some great savings to be had and clearly our delegates are taking full advantage of them – and rightly so!! If you’re planning on attend any event this April, then make it this prestigious one, book early and make a saving!!

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Nicholas Hall’s OTC Marketing Awards 2014 Tips and Tricks for entry

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With four months until the deadline of the Nicholas Hall’s OTC Marketing Awards 2014, we asked the Nicholas Hall staff and judges to share some tips and tricks to making the submission process as easy as possible. Below are 10 tips to streamline the process.

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It’s all go in Nicholas Hall Events

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We are very excited in the events department right now, as we are planning to expand our events program. We will be increasing the number of workshops and conferences that we hold in each region. We are busy brainstorming fresh new topics and agendas, all of which will focus on the current trends in the OTC industry.

We are currently in the middle of our Asia-Pacific workshops. We kicked off with a very successful workshop in Auckland back in October and will are in the final stages of preparation for our workshops in Shanghai (25th November), Jakarta (3rd December) and Singapore (5th December).

If you haven’t already heard, we have just completed the agenda for our annual European conference. This important meeting is going to be held in Luzern, Switzerland in April 2014.  The topic is focused on innovation and with it being our very special 25th European conference it is certainly not one to miss.

For more information on any of the events mentioned please feel free to get in touch with us! lianne.hill@NicholasHall.com or jennifer.odonnell@NicholasHall.com

Meet Nicholas Hall in Asia in late 2013

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Our events team is busy making the final preparations for our first big series of events of the Autumn / Winter period of 2013 with the Asian Seminars and Workshops that will be taking place from the end of October to the beginning of December.

The events will be visiting various locations around Asia and the Pacific region. The first workshop takes place in Auckland; taking place on the 23rd of October, this workshop will highlight the key changes in the Asian and Pacific OTC markets in recent years, with a special focus on the New Zealand market. In addition, Veronita Rusli, Regional Director for Nicholas Hall & Company Asia-Pacific, will join Nicholas to present trend analysis and key learnings on Distribution and Pharmacy Point-of-Care in the Asia-Pacific region.

Starting the 25th of November, Nicholas’ tour moves onto the Asian markets with a stop first in Shanghai and then onto Jakarta (3rd December) and finally finishing in the regional headquarters of Nicholas Hall & Company, Singapore. During these seminars Nicholas will be presenting informative discussions focusing on Asian OTC market trends and global learnings including New Product Development trends (line extensions and umbrella branding).

A specially designed day two workshop is also available in Shanghai on the 26th of November for Japanese OTC Marketers looking to expand their influence in the Chinese market. This event will look at key success strategies on how to enter the Chinese market, such as leveraging ‘Japan Brand’ and how to differentiate with innovative marketing campaigns.  Two guest speakers James Fan, President & CEO of Jowin and Lucia Quan, former Vice President of Nepstar Chain Drugstore, will join Nicholas and Veronita to present their personal insights on the market and their strategies for engagement.

Nicholas Hall & Company is please to announce that Nicholas Hall will be making a guest appearance in India at a conference hosted by our Network Partner in the country, CubeX, which will be taking place on November 22nd in Mumbai. Nicholas will be presenting on the theme of Innovation within the India OTC market along side opinion leaders from the India pharmaceutical industry. The conference

For more information on any of the workshops and seminars that Nicholas Hall will be holding in Asia and Pacific regions, please click here or contact Jasper Teo via jasper.teo@NicholasHall.com.