#NHOTC17: Day 1

OTCINACTION

Our 28th European OTC INSIGHT conference, centred on the theme of Making the Most of New Technology, took place in Munich last week. Following Nicholas’ annual overview of the global OTC market, and what’s ahead, there was a packed schedule of presentations on topics including the future of digital OTC and what we see technology providers delivering now and in the future.

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Nicholas Hall kicked off proceedings on Day 1

Richard Learwood of PGT Healthcare got our brains into gear on the morning of Day 1 with a thought-provoking discussion on accelerating growth in consumer healthcare, and this was shortly followed by Dr Dennis Ballwieser, of Wort & Bild, who shed some light on the future of partnerships in digital publishing and how digital is affecting the print industry in healthcare.

Leading into the lunch session, Infirst Healthcare’s Manfred Scheske led a thought-provoking session, which showed us how our industry is extremely focused on Strategic Growth and Share Grab, but needs to step up its ambition to shape market conditions and to grow markets. He addressed the increasing number of line extensions, which have successfully grown many big OTC brands, but less and less new products offer meaningful news, and patients and pharmacists and the general public are increasingly irritated and confused by the tidal wave of ‘plus’, ‘forte’, ‘extra’, ‘ultra’, ‘max’, ‘advance’, ‘extra advance’, ‘rapid’, ‘express’, etc.” Certainly food for the mind before we ate our lunch!

After lunch, Alison Hartley from Sanofi got the conference back into swing with a presentation on Digital Excellence, explaining that content is key but distribution is queen! Alison also delved into the many ways that digital has enabled us to do things we wouldn’t have been able to do without digital media.

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Alison Hartley focuses on Digital Excellence in OTC

Our very own Monica Feldman also enlightened us on e-connecting the revenue dots, explaining that VIRAL = REVENUE and to have this you must have humour, heart, brains and guts. Trevor Gore of Maestro Consulting took to the stage as our final speaker on Day 1, alongside David Taylor, leading us to contemplate whether technology is helping us or making us addicts? Trevor certainly lifted spirits with his stand up presenting style!

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Our Global Director of Client Services, Monica Feldman

Look out for more Dashboard blog content coming soon, including Day 2 of the conference and the Nicholas Hall Awards. As an official announcement now the conference has ended, we hope to see you next year in… Barcelona, for our 29th European OTC conference #NHOTC18.

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Nicholas Hall’s Latin American conference: Day 2

On day 2 of Nicholas Hall’s 2nd Annual Latin American OTC Conference we saw our latest new venture, the OTC Training Academy, get to work with our speakers and delegates.

Our Brazilian correspondent, Sergio Santos, gave an informative introduction to attendees, who then took part in an intense brainstorming session and shared their industry knowledge to create a marketing scheme for a fictitious OTC product.

As well as being an enjoyable session, the project overall delivered some great ideas fuelled by OTC marketing expertise at its best.

Latin Academy

The conference went back into full swing shortly after the workshop seeing another array of speakers. Key speakers of the day were:

  • Joe McGovern from everythingHEALTH who gave a presentation on switch updates relating to the OTC market in Latin America
  • Followed by Jose Antonio Valdez, who spoke about PGT, a healthcare company merger between P&G and Teva
  • Stephen Schulte of Nature’s Way spoke about entering international VMS markets. We were also offered a tester of the company’s latest product, a sweet-like vitamin, which is available in numerous flavours
  • Rui da Silva, founder of Expatbiotics, was the last speaker of the conference giving us a vision of the future, discussing Skin Care in 2020 and its role in the Latin consumer trade and industry.

Nicholas Hall closed the conference, mentioning the focus of digital within our OTC market and how it was incorporated into many of the presentations. Overall, the conference gave an excellent insight into the Latin American OTC market and its current position and future outlook.

Cure the January Blues with Nicholas Hall’s Events

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In the events team, we haven’t had time to think about the January blues; the awful weather or that payday seems to be further away than normal! I guess your wondering why? Well… I’m pleased to say it’s all down the constant flow of bookings to our OTC Conference & Action Workshop! With the host of guest speakers that will be presenting on innovation within the Consumer Healthcare, making this event a must attend. For more information on the guest speakers and their topics please see our brochure. There are still some great savings to be had and clearly our delegates are taking full advantage of them – and rightly so!! If you’re planning on attend any event this April, then make it this prestigious one, book early and make a saving!!

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It’s all go in Nicholas Hall Events

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We are very excited in the events department right now, as we are planning to expand our events program. We will be increasing the number of workshops and conferences that we hold in each region. We are busy brainstorming fresh new topics and agendas, all of which will focus on the current trends in the OTC industry.

We are currently in the middle of our Asia-Pacific workshops. We kicked off with a very successful workshop in Auckland back in October and will are in the final stages of preparation for our workshops in Shanghai (25th November), Jakarta (3rd December) and Singapore (5th December).

If you haven’t already heard, we have just completed the agenda for our annual European conference. This important meeting is going to be held in Luzern, Switzerland in April 2014.  The topic is focused on innovation and with it being our very special 25th European conference it is certainly not one to miss.

For more information on any of the events mentioned please feel free to get in touch with us! lianne.hill@NicholasHall.com or jennifer.odonnell@NicholasHall.com