WebMD has recently launched a new version of the iconic Symptom Checker. The tool, which has been available since 2005, has been redesigned to make it easier for the user to operate and help generate more accurate results.
The site receives on average 75mn visits per month and provides people with access to the latest health information, news and trends. The Symptom Checker aims to help people find out more about possible conditions to be best informed on what steps to take next.
The new WebMD Symptom Checker features an improved interface designed to provide visitors with a simple and seamless experience, powered by a professional-grade diagnostic engine used by physicians to support their point-of-care decisions.
WebMD’s new, improved interface
The new Symptom Checker features three times more symptoms and potential conditions than the previous version. WebMD has also added a search bar, which allows users to manually type in how they are feeling rather than having to connect specific areas of the body with specific alignments, for example in the case of general bodily aches.
WebMD redesigned the tool based on feedback from WebMD users, medical experts and leading academics and researchers. Additionally, an article by The British Medical Journal regarding symptom checker tools was also consulted.
Steven L. Zatz, CEO of WebMD, said: “Our redesign reflects our commitment to continually improving the experience of consumers when seeking answers to their health questions. We take very seriously our role in the consumer healthcare experience, and we have enhanced the tool to deliver the most accurate results possible.”
The rise of e-commerce, especially in key markets like the USA and China, as well as certain European countries such as Germany and the UK, continues to alter the dynamics of the consumer healthcare market and this is a trend we plan to monitor ever more closely here at OTC DASHBOARD over the coming years.
In addition, regulators across the world are still getting to grips with the issue. The China Food & Drug Administration has said that it is welcoming comments until 12th March 2018 on a draft regulation entitled Provisions for Supervision & Administration of Online Drug Sales. This stipulates that online sellers of medicines must be licensed pharmaceutical manufacturers, wholesalers or retailers. Manufacturers and wholesalers must not sell medicines to individual consumers and retailers must not sell Rx or controlled medicines online (legalising the online sale of Rx drugs has previously been considered in China).
The platforms through which online medicines are sold must also adhere to and assist with product recalls where there are safety or quality issues. The regulation also stipulates that the CFDA will develop a national online medicine surveillance system and supply details of violations to provincial authorities, which will investigate and enforce any follow-up action.
Given the popularity of smartphones in China, and the rise of mobile payments and online shopping sites like Tmall (Alibaba) and Taobao and social media platforms like WeChat, it has become ever more difficult for regulators to monitor the online sale of medicines. This also presents a challenge for those trying to gauge the true size of the OTC e-commerce sector in China, but all indications point to this being a fast-growing channel that can no longer be ignored.
Embark on The Evolving Consumer Journey at our 5th Asia-Pacific OTC Conference & OTC Academy Training Workshop! Held in Singapore on 17-18 October 2018, this meeting aims to help guide you through this complex and ever-changing landscape. The half-day workshop will take a look at Inspiring Self-Care. Book before 15 August to take advantage of our early bird rates! Please contact maricar.montero@NicholasHall.com to book your place today or for more information.
OTCs are in Action in the UK to make people smile. J&J’s new Listerine Smile Detector mobile app uses a smartphone camera to detect a smile up to several metres away and then notifies blind users with noises and vibrations. The Feel Every Smile short film about the app supports the launch of Listerine Advanced White mouthwash, but gives viewers so much more, when they hear vision impaired people express their own experience and understanding of what a smile means to them.
To see the film, click on the video below:
Film director, Lucy Walker, observed: “It is fascinating to ask blind people how they experience smiling, if not by sight. Smiling is a universal human expression employed by people who were born blind. Even if they can’t see a face, blind people are very aware of the ‘feeling’ that smiling gives them, and they are often able to pick up when someone is smiling by listening to the quality of their voice.”
But there are some situations in which vocal quality is not enough and in which blind people would love to be able to detect when someone is smiling at them. I believe we don’t hear enough from blind people about their experiences, and this was a fantastic opportunity to meet some brilliant blind people through the power of filmmaking.”
The Listerine Smile Detector mobile app was developed in partnership with the Royal National Institute of Blind People (RNIB) and is available now for Apple iOS and Android phones.