On day 2 of Nicholas Hall’s 2nd Annual Latin American OTC Conference we saw our latest new venture, the OTC Training Academy, get to work with our speakers and delegates.
Our Brazilian correspondent, Sergio Santos, gave an informative introduction to attendees, who then took part in an intense brainstorming session and shared their industry knowledge to create a marketing scheme for a fictitious OTC product.
As well as being an enjoyable session, the project overall delivered some great ideas fuelled by OTC marketing expertise at its best.
The conference went back into full swing shortly after the workshop seeing another array of speakers. Key speakers of the day were:
- Joe McGovern from everythingHEALTH who gave a presentation on switch updates relating to the OTC market in Latin America
- Followed by Jose Antonio Valdez, who spoke about PGT, a healthcare company merger between P&G and Teva
- Stephen Schulte of Nature’s Way spoke about entering international VMS markets. We were also offered a tester of the company’s latest product, a sweet-like vitamin, which is available in numerous flavours
- Rui da Silva, founder of Expatbiotics, was the last speaker of the conference giving us a vision of the future, discussing Skin Care in 2020 and its role in the Latin consumer trade and industry.
Nicholas Hall closed the conference, mentioning the focus of digital within our OTC market and how it was incorporated into many of the presentations. Overall, the conference gave an excellent insight into the Latin American OTC market and its current position and future outlook.