What Causes the INNOVATION Slowdown in OTC from OTC INSIGHT Europe

Chris INSIGHT Header 2014The April edition of OTC INSIGHT Europe contains a full round-up from Nicholas Hall’s 25th European OTC Conference & Awards, held in the beautiful city of Luzern, Switzerland, last month. Innovation – or the lack of it – was the core theme, with the majority of delegates in agreement that a new approach is required in order to boost growth in our industry.

Several expert speakers reminded us that true innovation is about a whole lot more than traditional product line extensions or marketing campaigns; at its core is the desire to solve an unmet need and make a real difference to the consumer experience. How much successful innovation of this kind have we seen in the European OTC market over the past few years?

Frustrating regulatory issues undoubtedly play a part in limiting change of this kind, especially a risk-averse approach to Rx-to-OTC switch alongside a lack of incentives such as marketing exclusivity. As well as lobbying regulators and governments to explain the real public health and economic benefits offered by OTC, healthcare companies should also embrace problem solving, creative thinking and calculated risk-taking in order to have the best chance of nurturing game-changing innovation.

You can read more on about the the events within the OTC industry in Europe in our month OTC INSIGHT Europe periodical.

OTC INSIGHT North America: Analysis of OTC Gastrointestinals market

Dave INSIGHT Header 2014

We start 2014 with good news for OTC INSIGHT subscribers; our new website offers an improved search facility, which will help readers navigate more easily through our archive going back to 2003 and offers an enhanced search function, making it easier than ever before to find the information or data that you need.

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Hot Topics Review & Improved Search Function For Insight

Dave INSIGHT header

For our final issue of 2013, INSIGHT North America has put together a round-up of the hot topics that are driving growth (and decline) in North America’s OTC market, including dedicated sections on Rx-to-OTC switch, personalised health, delivery format innovation, the impact of scientific studies on supplements and mHealth. Readers will also enjoy a review of A+P spending in the US market in 2013 and expert commentary on the latest regulatory changes in Canada.

We’re also excited to announce that all INSIGHT subscribers will be able to enjoy an improved search function from 2014 onwards. An updated design and better integration with the Nicholas Hall & Company website will make it easier to search through the INSIGHT archive for the brands, marketers and topics of specific interest to you. We hope that you enjoy this upgrade to your service and send you very best wishes for the holiday period.

Find out more about INSIGHT by visiting our website.